A key element of the new website was an engaging video to aid in rapid understanding of what the organisation did, offering a first step on a user journey through the site that was always built on the principles of enthuse, educate and engage – converting new members creates a stronger organisation and the site was heavily focussed on ensuring users were aware of the call to action they were expected to make, with full knowledge of the benefits that would bring.
The whole project was a huge success, with some challenges along the way, but the feedback that is coming from members and new visitors is extremely positive and the take up of members to contribute content to the site has been phenomenal. Working with any membership organisation will throw up one or two issues, with design by committee never being an ideal way to work, but working alongside David Kilpatrick (Director of CEA), Julie Kilpatrick (Office Manager) and Sam Thiarra (Chair of Sales and Marketing Working Group) any challenges were managed smoothly and we arrived at a destination everyone was happy with.
The engagement of the new site has been so good, we’re already talking about version 2 functionality!
Have a look at the site here