If you want to start ranking on the 1st page of Google search results, you have to let it know that your website exists. Creating a Google+ page for local business and submitting a sitemap are the first steps. You should also consider linking to Google Analytics. On page SEO (Search Engine Optimisation) using relevant keywords will help your ranking and make your website visible to potential clients. SEO experts research what keywords your customers are using. Plant that keyword into the copy of your website as well as in the titles of pages, the URL, meta data and in the alt tags of any images. The quality of content on your page is important, as it is what will keep a customer reading your site. Write good quality, fully optimised content and add in a ‘call to action’ which leads the customer to purchase your product, or service, or head to another part of your site. Link between the pages of your website for a greater user experience and Google will interpret that to meant that your website is more relevant, helping you rank more highly.