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Silver Spoon Creatives

Some of the most uncreative people in the world are fortunate enough to have had a situation to propel themselves to be in a position to make creative decisions. I have witnessed some shocking creative business moves in my life by untalented uncreative dullards, you only have to look at your local council print literature, or watch some big companies TV adverts. The real shame is I believe 80% of the worlds real creative people who are passionate never reach the correct position in life or make the most money. If you can manage or manipulate other people’s creative work you have more chance of being both successful and wealthy. Historically, some of the worlds greatest composers, artists, and scientific discoverers never went to their grave rich or fulfilled, yet their publisher or manager did. Being talented and passionate about anything doesn’t guarantee anything, it helps but it has to be mixed with luck and social skills as well as some help from others.

Some of the most uncreative people in the world are fortunate enough to have had a situation to propel themselves to be in a position to make creative decisions. I have witnessed some shocking creative business moves in my life by untalented uncreative dullards, you only have to look at your local council print literature, or watch some big companies TV adverts. The real shame is I believe 80% of the worlds real creative people who are passionate never reach the correct position in life or make the most money. If you can manage or manipulate other people’s creative work you have more chance of being both successful and wealthy. Historically, some of the worlds greatest composers, artists, and scientific discoverers never went to their grave rich or fulfilled, yet their publisher or manager did. Being talented and passionate about anything doesn’t guarantee anything, it helps but it has to be mixed with luck and social skills as well as some help from others.

You can be as talented as Johnathan Ives, chief designer at Apple who created the iMac, iPod , iPhone and iPad but unless you are lucky enough to have the fortune of getting to a position where your work will be shown or valued it’s very hard to get both wealth and accolade for your work. The best football players don’t all get to play for Manchester United, the most creative music singles and albums don’t all get to number one in the charts. To return to my earlier point on what frustrates me is the fact that high paid, high powered individuals make terrible creative decisions based on their position within a company, as they climb the ranks of a business they assume they have the rights and skills to make artist and creative decisions – how many shit adverts on TV have you seen over the years? How did Last Of The Summer Wine run so long, who designed the Olympics 2012 logo, who the hell designed the Fiat Multipla?

You only have to look online these days to see some fantastic creative work, video production, music, design, arts and literature, yet almost all of these great works of arts from really really creative people supply no major income or support their passion of creativity. Yet the top level companies and businesses still employ or commission shite, but why do they do this – because the people at the top can’t spot a good font from a bad one, they can’t spot good software from crap and usually have as much design flare as a goat. So how do creatives climb that step ladder to get to the top, do they have to mix within a different circle of social class, do they have to be more aggressive in business, or do they have to have a very very lucky break?

I do believe that a mixture of passion, belief and determination does help most of us reach our goals in life, but we do have to accept that this has no guarantees. Some modern tech companies like Google and Apple now try to breed creativity, they try and put the creative thinkers at the top of the ladder, giving space and freedom for workers to open up without the constraints of 9 to 5 timelines or stupid Excel spreadsheet targets and deadlines, and just look at the success of these two companies and others like them.

 

"Creativity is the quality that you bring to the activity that you are doing. It is an attitude, an inner approach – how you look at things … Whatsoever you do, if you do it joyfully, if you do it lovingly, if your act of doing is not purely economical, then it is creative." – Osho

As far as the original question of class and education with the creative media companies I don’t think this is true, lower working class backgrounds seem to create more creative people, I can give you a huge list of people who had nothing, from a poor up bringing who became creative geniuses or well know within their field, yes some people born with silver spoons get to the top and in prime jobs due to their class, but when they get there it becomes apparent they don’t have it within their blood or instinct to be creative. One thing that money cannot buy is creativity within the individual, it gives more opportunities but thats where it ends. Many people will sometimes say the higher the budget on a film or TV programme the less creative you have to be working on it, and I know for a fact the more studio equipment and sound plugging you buy does not lead to a great successful track. Lower budgets, and a battle through a lower class system has certainly given the world some of the most creative people who ever lived.

Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun, and that is in us all at birth, it’s education and social class that drains it from us all over the years.


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